State of Social Media 2023

So where does this leave the state of social media for 2023?

This report shares findings from over 1700 marketing and communications professionals around the world. Social media has established its place in the marketing and communications mix. Despite a lot of talk about the death of organic, based on the survey findings, the role of both paid and organic social media is increasing in 2023 – and the current economic situation has played a pivotal role in this.

As communities grow exponentially on social media, so does the number of platforms, and the different roles they play for different groups. The majority of organizations are using at least four of the most common social media platforms, meaning marketing and communications professionals must keep pace with ever-shifting goal-posts across channels

It’s clear that marketing and communications professionals must continue to adapt and up-skill to succeed in the evolving landscape of social media. As social takes on new roles, creates new trends, and shapes the world both outside and inside the platforms, new opportunities and threats are created on a daily basis.

Whitepaper from