State of Sales

For the fifth edition of our “State of Sales” report, Salesforce Research surveyed more than 7,700 sales professionals worldwide to discover how sales organizations are:

• Maximizing value amid economic headwinds
• Meeting changing buyer expectations more efficiently
• Leaning more into sales operations as a strategic partner in business success
• Using enablement tactics to turn all reps into MVPs

Data in this report is from a doubleanonymous survey conducted from August 24, 2022, through September 30, 2022. The survey generated 7,775 responses f rom a range of sales professionals across North America, Latin America, Asia-Pacific, and Europe. All respondents are third-party panelists. See page 25 for further survey demographics.

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