State of Sales: Media & Entertainment Edition
Insights and trends from 105 media and entertainment sales professionals worldwide.
Media ad sales teams face pressure to move faster, deliver personalized experiences, and demonstrate value without increasing costs. Audience fragmentation and complex monetization models are raising the bar. Key insights:
- Buyer expectations are harder to meet. 74% say purchase speed matters more; 71% say personalized advice is more important.
- Seller capacity is strained. Reps spend only 29% of their week on actual selling.
- AI is becoming everyday practice. 64% of media sales orgs use AI agents; 95% say they increase the odds of hitting targets.
- Weak foundations hinder growth. 50% say cross-border data sharing is complicated; 54% say their sales tech lacks system connections.
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