State of the Marketer: Creating Compelling Customer Experiences in Challenging Times

In today’s crowded digital landscape, marketers struggle to break through with digital customer experiences (CX) that are productive and frictionless for the user.

The rapid pivot to digital that many organizations executed during the pandemic is projected to cause a durable shift in the way consumers and businesses make purchases, with even more commerce projected to move online through at least 2025, according to the U.S. Department of Commerce.

To succeed in this environment, it’s imperative that marketers find ways to differentiate their organizations and break through the digital cacophony. They must be able to create and bring to market compelling, productive digital experiences across all areas of the buying and customer service cycle.

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