TELUS transforms QA with Reflect: Accelerating Automation from Years to Weeks
TELUS, a Canadian technology leader, was scaling fast but ran into QA challenges around reliability, adoption, and expanding automation across teams. Already using SmartBear Zephyr, they added Reflect for its no-code automation, self-healing tests, and native Zephyr integration to move faster without sacrificing quality.
Approach: TELUS took a phased, deliberate rollout: they validated with a targeted pilot group to cut flakiness and maintenance, then scaled to 250+ users across 30+ teams with onboarding and enablement support. They blended AI automation with human oversight to hit 90%+ test reliability in production, and optimized cycle times, cutting 1,500+ hours in the first 90 days.
Results:
- 24x faster time to value
- 1,200+ test cases automated
- 95%+ productivity increase
Engineering Manager Ayush Anand put the impact in stark terms: Reflect let TELUS build test automation scripts in 18 weeks that would have otherwise taken two years.
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