The 2026 Merchant Insider Report: Redefining platform loyalty
Payments have evolved from a back-office function into a critical driver of platform loyalty. Based on insights from more than 1,500 businesses across Australia, the UK, and the US, the 2026 Merchant Insider Report reveals how embedded payments, financial services, security, and continuous innovation are shaping software purchasing and retention decisions.
The report explores why 82% of businesses are willing to switch platforms for better payment capabilities, what merchants expect from embedded finance solutions, and how trust, fraud prevention, and seamless financial experiences influence long-term customer relationships. Discover actionable strategies to strengthen platform loyalty, improve adoption of embedded financial services, and stay ahead in an increasingly competitive software landscape.
Download the report to learn how leading platforms can turn payment experiences into a powerful competitive advantage.
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