The 2026 State Of Performance Marketing
DEMANDSCIENCE REPORT
When Signals Are Unreliable, Budgets Disappear and Pipelines Stall
Most B2B marketing teams don’t fail because they lack data — they fail because the signals driving their decisions aren’t tied to real buying behavior. Based on a survey of 750 senior marketing leaders, this report reveals that 99% of organizations are operating inside a Marketing Data Mirage, where surface metrics look successful but commercial impact remains unclear. This report examines the five critical symptoms draining budgets and blocking revenue, and outlines the verified practices that high-performing teams use to break the cycle.
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