The Age of Anytime, Anywhere: Flexible Working is a Must-Have

The 2020-2022 period has been a time of immense upheavals for businesses, employees, customers, and for workplaces around the globe. Small to midsize businesses (SMBs) represent over 70% of global employment and bring in more than 50% of GDP. Unfortunately, they were among the hardest hit by COVID-19, facing hurdles from limited cash flow to disrupted business continuity. Now, as we become more accustomed to working with uncertainty, businesses must find a way to adapt.

In addition to product specialization and best-in-class talent, they need to unlock operational efficiencies that make work easier and more flexible.

What’s changed is how people want to work, often challenging the status quo. People want flexibility and empowerment — more time away from the office, fewer in-person meetings, and greater reliance on technology for communication. In this climate, it is vital that SMBs embrace digitalization to keep employees happy, provide customers with outstanding experiences, and become sufficiently agile so they can capitalize on new opportunities as they emerge.

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