The Big Book of Experimentation

Every touchpoint with a customer is an opportunity to win that customer’s loyalty. With the power of experimentation, businesses can leverage it for their strategies toward improving relationships with customers, striving to increase conversions, making constant improvements to their websites, etc.

This is a strong belief we have here at Optimizely and to that end, we’ve put together this collection of case studies highlighting how some of the world’s leading brands are utilizing experimentation to deliver exceptional customer experiences.

In this eBook, we include:

• A formal introduction to experimentation
• Real stories from organizations that have benefitted from experimentation
• Key results that demonstrate the success of testing different variants
• The opportunity to gain greater insight into experimentation and how it can improve operations going forward

White Paper from