The Digital Experimentation Playbook

This digital experimentation playbook provides the practical first steps to help you get value from digital experimentation. Five worksheets will help you put the theory into practice as you learn how to quickly build quality experiments, share results with confidence, and deploy experimentation across teams.

Whether you’re on test 001 or test 1,001, this Playbook will reveal the secrets to growing and scaling experimentation.

• Connect your experimentation to key company initiatives
• Reinforce learnings with clear, downloadable worksheets and templates you’ll actually use
• Build a culture of experimentation by encouraging participation and promoting success

“The differentiator for us is ensuring that we experiment our way to a better customer experience.” Abdul Mullick, Head of Digital Transformation at Sky

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