The Growth Unlock: Turning content into a growth engine with AI.

Today’s marketing leaders are at a crossroads: they must drive growth while doing more with less. Generative AI can help by scaling content and enabling personalization—but proving ROI is tough. Many teams struggle to identify where AI will have the greatest impact. That’s where Adobe’s latest research can help. The Growth Unlock: Turning content into a growth engine with AI is a comprehensive econometric study showing how AI-powered content creation can boost revenue and operational efficiency.

In this report, you’ll discover:

• Where to find key drivers of revenue growth
• Which investments can help orgs navigate major industry shifts
• How to evolve marketing & creative operations without compromising
  quality and brand equity
• Plus, real-world results across six industries, including a 7x net ROI
  across Retail, Consumer Packaged Goods, High Tech, Pharmaceuticals,
  Financial Services, and Media & Entertainment.

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