The Key to Resonating with Today’s B2B Cybersecurity Buyers
As self-educated and predominantly online buyers continue to shape the market, marketers must address key obstacles head-on to truly resonate with their audience.
What Is on Their Mind When It Comes to Cybersecurity Vendor Selection?
- Data visibility and recovery are critical challenges that impact their organizations’ resilience and compliance posture.
- Scalability to accommodate growth and evolving security requirements.
- API Security. Gaps in application infrastructure and security tools that offer API security functions are a pressing concern.
- Ensuring all security solutions converge into a single ecosystem and partnering with other vendors for a robust cybersecurity portfolio.
- Generative AI in Cybersecurity. There is a conflicted view on the impact of Generative AI in cybersecurity, with some professionals viewing it as disruptive.
Our latest infographic, “5 Ways B2B Marketers Can Conquer Cybersecurity Challenges,” provides a roadmap for crafting compelling campaigns that truly connect with your target audience.
Download your copy today!
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the technology markets. Recently voted Analyst Firm of the Year for the fourth consecutive time, IDC’s Solutions provides expert guidance backed by our industry-leading research and advisory services, robust leadership and development programs, objective metrics, deal reviews, and market data from our global analysts.
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