The B2B media landscape has fundamentally changed. Decision-makers no longer rely solely on traditional outlets; independent journalists, niche newsletters, podcasts, and industry creators now play a pivotal role in shaping brand perception and trust. This playbook reveals why B2B brands must rethink their influence strategies to thrive in today’s fragmented, personalized media ecosystem.

Discover five critical plays to help your brand:

• Master a multi-channel approach: Blend legacy credibility with emerging influence.
• Leverage new trade journals:Engage with high-trust newsletters and podcasts.
• Identify key B2B influencers: Understand how they differ from B2C and drive decisions.
• Amplify legacy media: Extend traditional coverage’s impact across new platforms.
• Evolve measurement: Track true engagement and business impact beyond old metrics.

Download this essential playbook to adapt your B2B influence strategy and effectively reach today’s decision-makers where they truly engage.

White Paper from