The Total Economic Impact of Acquia Customer Data Platform: Cost Savings and Business Benefits

Can a Customer Data Platform (CDP) really drive revenue growth and increase profitability? When it unifies all your customer data, democratizes access to it, and continuously provides actionable insight to improve business performance, it can.

Acquia commissioned Forrester to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment enterprises may realize by deploying Acquia CDP.

Payback in less than six months. 589% ROI over three years.

Read about the remarkable business impact of Acquia CDP, including how it:

• Increases revenue from email marketing, advertising, and acquisition campaigns
• Leads to higher customer retention rates and increased customer lifetime value
• Improves operational efficiency and drives down data costs
• Can deliver an ROI of 500% or more

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