The Total Economic Impact Of Salesforce Marketing Cloud

The Total Economic Impact Of Salesforce Marketing Cloud

 

The Total Economic Impact Of Salesforce Marketing Cloud

Salesforce commissioned Forrester Consulting to conduct a Total Economic Impactâ„¢ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Marketing Cloud.

Marketing Cloud consists of a suite of unified applications that meet business needs towards designing, delivering, and optimizing customer journeys and campaigns, including:

  • Customer Data Platform
  • Personalization
  • Engagement
  • Account Engagement
  • Intelligence
  • Loyalty Management

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