Everything CMOs Need To Maximize Generative AI Impact

Generative AI (genAI) is not a fleeting trend; it’s a transformative force in B2B marketing, unlocking significant benefits for CMOs. Overcoming the challenge of understanding where and how to begin with genAI has been a common hurdle — until now.

Download Forrester’s guide, “Generative AI: A Pragmatic Guide For B2B CMOs,” and unlock the full potential of genAI. This comprehensive resource offers a framework for successfully integrating genAI into B2B marketing, covering everything from creating a vision and strategy to implementing governance for privacy compliance.

Gain access to research-backed insights to navigate genAI complexities, including technology requirements and limitations, organizing marketing data, and enhancing team skills. The guide unveils the right starting point for genAI adoption and provides insights on prioritizing initiatives.

Unlock the potential of generative AI in B2B marketing — download the guide now!

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