Gartner® names Salesforce a CDP Leader three years in a row.
Learn why Gartner named Salesforce a Leader among 10 other vendors.
Get the 2026 Gartner Magic Quadrant for Customer Data Platforms to learn why:
- Salesforce is a CDP leader for the third year in a row
- Salesforce placed Highest in Ability to Execute
- Salesforce placed Furthest in Completeness of Vision
Gartner®, Magic Quadrant™ for Customer Data Platforms, 26 January 2026, Lizzy Foo Kune, Rachel Dooley, Suzanne White, Audrey Brosnan, Benjamin Bloom. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
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