How Paul Smith’s online glow-up delivered +50% performance
Paul Smith’s goal has always been to ensure that the brand’s online experience mirrors the magic of its physical stores. However, their eCommerce team was using a custom-built monolithic CMS with multiple difficulties:
- Performance issues and slow page load times
- No flexibility to add or replace components
- Limited integrations for omnichannel
- Customization constraints for any modifications.
This case study illustrates how Paul Smith remodeled its online experience and tech stack, winning an award for “Best Digital Experience”.
White Paper from 
If your Download does not start Automatically, Click Download Whitepaper