The AI Search for Commerce Guide
Artificial intelligence (AI) is a crucial tool that helps retailers gain a competitive edge. By analyzing historic data, like shopping history and product searches, retailers can better understand their customers’ needs and preferences, and tailor the experience they deliver accordingly. The technology is so revolutionary that AI spending in the retail industry has grown 39% year-on-year (YoY) since 2016.
Organizations that embrace the AI opportunity now will secure their long-term growth. Online sales currently account for 18% of all sales with continued steady growth of 1% YoY. Retailers who adopt AI-based business strategies can expect to generate at least 20% additional revenue because they acquire the insights needed to know how to better meet their customers’ expectations.