Vendor Comparison Scorecard

Vendor Comparison Scorecard

 

Vendor Comparison Scorecard

Historically, marketers evaluate their lead generation vendors based on a traditional progression model.

While booked revenue IS the top priority, too often, the traditional scoring model causes “responsibility confusion.” A Lead Gen vendor’s job is to deliver leads that:

  1. Match a previously agreed upon ICP
  2. Contain accurate contact information
  3. Deliver quickly, cost-effectively and securely

Only recently has intent and predictive analytics evolved from a nice to have to a need to have with the goal of accelerating lead conversions to MQLs

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