Webinar: Unlock the ad spend hiding in your product data
Many ecommerce teams invest heavily in bids, creative and media strategy. Yet a major constraint on performance often sits upstream: product data quality.
When product feeds are incomplete, inconsistent or poorly structured, products struggle to appear, rank and convert. The result is lower visibility, missed campaign opportunities and wasted ad spend.
Watch this fireside chat featuring The FMCG Guys, Flora Food Group, and Feedonomics, exploring how enterprise retailers are improving product visibility and recovering wasted ad spend by fixing the data behind their listings.
We explore real-world examples of:
- Why product feeds have become a critical performance lever across search, marketplaces and retail media.
- Where enterprise retailers lose visibility in complex product data pipelines.
- How brands are recovering 8–15% in wasted ad spend through feed optimisation.
- The first step teams should prioritise to improve product visibility and campaign performance.
If you’re heavily investing in retail media, marketplaces and shopping ads, your product feeds might be the missing lever needed to maximise your ad spend. Watch now to learn how leading brands and retailers are recovering wasted ad spend and improving ecommerce performance through better product data.
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