“WHAT IS PPC?” – YOUR DEFINITIVE GUIDE TO PAID ADVERTISING

As it pertains to paid advertising, PPC through paid search and paid social are the wisest investments in generating more business. However, display advertising through remarketing is becoming a go-to option when competition and a hey cost per click (which can depend on the high desirability of a keyword) make PPC an expensive option for introductory budgets.

In our second installment of this series, we’ll touch on how paid advertising and more advanced techniques that can be directly applied to your company to bring you more of the prospects you want, and to help grow your business. Although we’ve only scratched the surface on the role paid advertising can have on growing your company quickly and allowing you to outpace your competition, this is a good overview of the basics.

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