2022 Restaurant Loyalty Report: Customer & Program Trends

This second annual Paytronix Loyalty Report examines continuing trends for restaurants and convenience stores across the loyalty landscape, including those involving visits, spend, member demographics, and program types.

In 2021, loyalty spending hit the highest level on record, demonstrating that even with rising inflation, loyalty programs are a valuable source of revenue.

Top loyalty guests overwhelmingly represent the highest spenders and the most frequent loyalty group visitors, and they offer restaurants and convenience stores a much-needed lifeline during an economic downturn.

Other trends covered in this one-of-a-kind report include which types of loyalty guests are:

• Spending more even as prices rise
• Increasing spend but not visits
• Increasing both visit frequency and spend
• Responsible for 5-17% of revenue

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