Five steps to delivering personalization in CX

Based on December 2022 study commissioned survey by Forrester Consulting on behalf of Freshworks, 83% of the businesses surveyed have implemented or are planning to implement a customer engagement strategy.

Businesses that offer relevant, convenient, and customer-focused experiences via conversational support, stand out from the competition and thrive..

There is a huge potential for personalization in CX. The Forrester survey* highlights that companies with 20% or more revenue growth are 2x more likely to have executed a personalized conversational support strategy. By tailoring experiences to customers’ specific needs, you not only demonstrate that you understand them but also show that you care. This personalization, in turn, can help build trust and loyalty, transforming one-time purchases into life-long relationships.

Read on as we deep-dive into the crux of personalization in CX that tailor experiences that delight and propel your business forward.

White Paper from