CMS vs. DXP for Customer-Centric Retail Experiences

At the heart of every customer experience is content: product descriptions, images, videos, audio, blogs, reviews, and other digital assets created and managed in your Content Management System (CMS).

But content without context has no value in a world where customers expect personalized experiences based on their relationship with your brand. Loyalty is fickle, and without trust customers have no reason to stick around. Show them love, they’ll have no reason to leave.

Herein lies the issue with traditional CMS platforms, and why retailers are modernizing with a more open and agile Digital Experience Platform (DXP) for unified content, commerce and contextual experiences all-in-one.

In this eBook we define, explore, and compare the key capabilities between CMS and DXP to help you choose the right platform to accelerate your success.

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