How to Improve Email Deliverability and Optimize Each Send
What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. In this guide, you’ll learn how to:
- Set up your email campaigns for maximum deliverability
- Validate and test emails before you send
- Monitor email metrics once you’ve sent
- Respond if you sense an email deliverability issue
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