50 Best Practices for Email Marketers
Today’s customers expect relevant, personalized email that addresses their needs in the moment. To master this balance, marketers need real-time data and intelligent analytics, as well as a thoughtful, human touch to create email that moves customers closer to important moments — and ultimately into trusted, loyal customer relationships.
To help you reach these goals, we’ve assembled 50 tried-and-true tips to guide you. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.
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