Five things your next hotel website must get right
Speed isn’t enough. Get these five things right on your hospitality site.
The Fast to Market Website overview from Optimizely and Include Agency gave you the playbook for a faster hotel website launch. But speed is only part of it. Here’s what has to go right along the way.
This new practical guide for hospitality leaders, “Hotel Websites in the GCC,” walks you through the five elements to plan for on your next site launch:
- Who should own the site after launch (and why renting it is a risk).
- What moves your launch date (content, credentials, DNS and a named approver) more than development.
- Why Arabic belongs in every component rather than in a plugin or a second site.
- How to write for guests and AI so your site is compelling to people and structured to be read by AI platforms.
- Where guest data should sit and which regions apply, now that Saudi Personal Data Protection Law (PDPL) is enforced.
Each topic ends with questions to ask any partner. Start with this one: ask to see a live Arabic page on a phone, and who maintains it.
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