Move routine web launches out of the developer queue without losing governance
How marketing leaders running multiple brands, regions or campaign sites move to the operating model behind 2 to 3 times faster campaign execution.
Overview & Key Takeaways:
Marketing budgets have stayed flat for two years, yet a new campaign still needs a developer ticket and a brand refresh means updating every site one by one. McKinsey finds empowered marketing teams execute campaigns 2 to 3 times faster. This guide shows how: corporate sets the standards, teams own their content and developers focus on integrations and custom work.
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- A three-part operating model: what corporate defines, what brand and regional teams own and where developers spend their time instead.
- Five before-and-after scenarios: regional launches, campaign microsites, brand refreshes, legal updates and acquisitions.
- A phased path that starts small: inventory your portfolio, pick a manageable first wave and plan for redirects, SEO and integrations before you expand.
- Six metrics to baseline: time to launch, handoffs per launch, developer dependency, platforms and vendors, template reuse and governance coverage.
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