US Retail Report 2023
The Adyen Retail Report is a comprehensive guide to the global and local trends impacting businesses around the world, fueled by evolving consumer behaviors and the possibilities of financial technology. This study includes merchant and consumer data from a wide scope of countries, examined and compared on both global and local levels to ensure a holistic view complemented by regional nuances.
We asked 12,000+ businesses and 36,000 consumers from 26 countries about the state of retail in 2023. Trends show that retailers are focused on optimizing loyalty programs, increasing efficiency, diversification, and looking for effective strategies to prevent fraud. The biggest takeaway? Connecting payments to other parts of the business will open up a realm of possibilities. And tech-first solutions will bring much needed agility to big businesses by giving teams the time and resources to create better shopper experiences:
- 65% of shoppers want a more rewarding experience when shopping
- 58% of US retailers said they are doubling their fraud prevention teams
- 58% of US retailers said they are doubling their fraud prevention teams
- US retailers that connected their online and offline payments in one system in 2022 saw a 16% revenue boost.
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